Founded in Boston in the early 1900s, New Balance initially focused on orthopedic insoles. The company soon evolved into a manufacturer of technical sports footwear. Today, it is one of the world’s leading suppliers of running and walking shoes for men, women and children, always guided by a concern to satisfy the needs of athletes and sports enthusiasts.
The essence of New Balance is based on a specific ethic, summed up by the phrase “Endorsed by No One”. This stance is based on the idea that if a product is good and well-designed, it will sell for its qualities, not because it is worn by some superstar paid to promote it. The brand therefore favors investment in research, either in its own laboratory or in collaboration with prestigious scientific universities at the cutting edge of research into biomechanics and high-tech materials. For example, since 1972 it has been the only manufacturer to offer several widths per shoe size for its technical footwear, because a better fit means greater performance.
But all this research and innovation is not without a fashionable and trendy side! New Balance’s sneaker ranges come in a variety of themes, offering different styles to satisfy fans of colorful, comfortable running shoes!
Here are a few images from the new New Balance collection for the Spring-Summer 2014 season. On the menu: a red, white and blue Barber Shop collection, pastel-colored seaside, a touch of vintage, and a trendy, sporty line for women!
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