Les Nouveaux Ateliers is a made-to-measure brand exclusively for men. It offers an innovative concept that democratizes made-to-measure by making it accessible to all budgets. The brand dresses men using revolutionary technology. Designers Nicolas Wolfovski and François Chambaud have developed a light-beam scanner capable of taking over 200 body measurements in less than a second. Whereas professional tailors take an hour with numerous measurements and touch-ups. The measurements are then modeled in 3D to perfectly match the body’s curves. Customers can then choose the shape, cut or fabric for their garments. The suits are then hand-assembled in Chinese factories, where a stylist checks every step of the production process on site.
Created in 2011, this French brand has established itself as the benchmark in made-to-measure menswear in France and Europe. In just 3 years, the brand has expanded rapidly. It already has 4 boutiques in France, including 3 in Paris. Internationally, there’s a boutique in Luxembourg and one soon to open in Brussels. Since the brand’s launch, nearly 75,000 products have left the factory.
In a refined atmosphere, customers come to the boutique for expert advice from stylists. The brand targets a young, urban clientele, attracted by its affordability. Expect to pay around 290 euros for a suit. Les Nouveaux Ateliers offers a wide range of suits to suit every style: chic, business or dandy. Accessories include belts, ties, cufflinks and scarves. A range of made-to-measure coats and trench coats should be available in 2014. A way to stand out from the crowd with unique clothes.
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