Born of the friendship between Sonia and Philippe, two fashion aficionados who met while studying, L’Avant Scène is a concept store with an extra soul.
Sonia and Philippe have named their store “L’Avant Scène” because, in addition to their fashion and home decor selection, they host a monthly artistic “coup de coeur”. Passionate about art, our duo want to make |’Avant Scène, in addition to a boutique, a true place for artistic creation.
A subtle blend of young designers, deco and art: that’s the spirit of this new concept store, set up in the heart of the 11th arrondissement. L’Avant Scène aims to become a space dedicated entirely to young designers, in a boutique imbued with personality, authenticity and elegance.
L’Avant Scène offers a coherent, poetic fashion selection for the independent, style-conscious Parisian. Above all, the expertise of Sonia and Philippe, both stylists, knows how to bring out the best in women. They distill their advice with discretion and simplicity. They listen to their customers and dare to make new suggestions to help them discover their own style.
This year’s festivities will feature a number of exclusives: Linda Mai Phung, Ema…Oh, Cup Paris, Lucie St Leu, as well as Suzy Winkle, Valentine Gauthier, Le Mont St Michel, F-Troupe, Charlotte Sometime…
Here is our selection
L’Avant Scène offers a wide selection of original, practical or simply wacky objects, carefully (and crazily!) selected by Philippe and Sonia, for a quirky and cheerful everyday life!
Our two protagonists are hyperactive, resolutely anchored in their time. So it was a natural progression for them to create an online sales site alongside their store, featuring their entire selection. They also offer their vision of fashion in the web magazine of the avant scène concept store. Each month’s contents include: an editorial treated as a mood bill, fashion pages shot under the artistic direction of our duettists, sound advice and suggested looks, and every week, their cultural agenda and the latest hotspots in the capital, not to be missed under any circumstances. All 100% designed by the Avant Scène team!
In short, a shopping address and a website to be visited as a matter of urgency. And because we like to pamper you, Luxsure and L’Avant scène are offering 20% off the entire eshop with the code “LUXSUREAV”.
L’Avant Scène
99, rue du chemin vert
75011 Paris
www.lavantscene.com
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