Vill’Up, which opened its doors on Wednesday November 30 at La Villette, is revolutionizing retailtainment with its exceptional mix of trendy shopping and explosive leisure activities.
At the heart of the DNA of this atypical place: gaiety, pleasure and thrills.
Zoom in on 10 little pleasures to experience at Vill’Up, 7 days a week, from 10am to 8pm (stores) and from 10am to 1am (leisure activities and restaurants)!
Enjoy an exceptional cultural environment
Vill’Up is located in an exceptionally rich environment: the Pôle de la Villette, with over 20 activities (including the Parc de la Villette, the Grande Halle, the Cité de la Musique, the Philharmonie, the Zenith and, of course, the Cité des Sciences et de l’Industrie and the Géode!) With such close proximity, Vill’Up is the ideal destination for a day of leisure and relaxation!
2. Open your eyes wide!
Thanks to its ultra-creative design, Vill’Up will be a mine of surprises for young and old alike. Positive mantras scattered on walls and ceilings, objects diverted from their original use (delivery pallets transformed into seats, for example!), magnificent store windows and interior designs, amusing distractions (digital and vintage games, cell phone chargers, silver photographic booth…)… at Vill’Up, everything invites you to let go and enjoy yourself!
3. Have a selfie contest!
The stunning vintage Peugeot 404 cabriolet, tagged in an explosive yet masterful style by French street art icon Colorz, reflects the energy of the La Villette district and the creative, arty DNA of Vill’Up. Positioned at the north entrance, it will welcome visitors and will undoubtedly be a “selfie spot”!
4. Become a superhero!
A unique attraction in the heart of Paris, iFLY is accessible to everyone aged 5 and over, and lets you discover indoor free-fall in the world’s largest glass tube (14 meters “flyable” and totally glazed). In total safety, whatever the weather, the wind tunnel reproduces the same conditions as an airplane jump, thanks to an airflow ranging from 100 to 270 km/h. Adrenalin, fun and thrills guaranteed!
5. Treat your taste buds!
With 18 restaurants and gourmet stores, Vill’Up’s food offering is sure to please foodistas! Neo-trattoria, 1950s American diner, Asian gastronomy, wellness cuisine with the benefits of light therapy, Tex Mex specialties, as well as Marks&Spencer Food, delicatessen, Japanese-inspired patisserie/tea room, handmade sweets, ice cream and frozen yoghurt, fresh fruit juices… It’s all good at Vill’Up!
6. Give free rein to your creativity!
With its 3,000 m2 of sales space and 70,000 items, the Cultura flagship in Paris will be a paradise for fans of culture and creation: books and music, creative hobbies, haberdashery and creative bakery, musical instruments, creative workshops for young and old, show cases and artist signings… Cultura La Villette is the place to be!
- Shop new!
To offer a unique shopping experience, Vill’Up has unearthed cutting-edge, creative labels in the fashionable streets of eastern Paris, creating the finest collection of concept stores and designer boutiques in Paris! Ethical concepts, handcrafted creations, cutting-edge selections and original finds are the hallmarks of these boutiques, run by passionate designers. At Vill’Up, shopping has a soul!
- Share the joy of growing together!
A concept store bringing together the Okaïdi, Obaïbi, Jacadi and Oxybul Eveil&Jeux brands, ÏDKIDS caters for all the needs of 0-12 year-olds, with a wide selection of fashion, games and toys. At the heart of the store, the Creative Lab hosts games and demonstrations, birthday workshops, creative hobbies, swap exchanges and positive parenting workshops.
- Jump into hyperspace!
Yoo Moov Stations, a hyper-spatial theme park, takes you aboard the Moov Machine, in the company of two mischievous heroes: Yoo and Moov. After an exhilarating take-off, the adventurers (aged 7 and over) follow a series of interactive missions (spacecraft races, laser battles, etc.). Yoo Moov Stations has brought together the very best in interactive technology (360-degree screens, 3D images, dynamic flight simulation seats, etc.) to deliver stunning special effects, a world first.
10. Experience the best of cinema!
The family-friendly Pathé IMAX® La Villette combines superb Ora-ïto design, exceptional comfort with extra-wide seats and the famous duo seats, and the very best in cinema projection technology. With its 16 screens (including 2 immersive theaters, equipped respectively with IMAX® technology and Dolby Atmos sound), 2,900 seats (numbered to reserve your place in the theater) and 560 weekly screenings, this will be the largest Pathé multiplex in Paris.
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