Sao Paulo, Brazil, vibrated to the rhythm of fashion with the 38th edition of its fashion week, presenting the winter 2015 collections. The major Brazilian labels were on hand, seeking to appeal to the local market, particularly the young and trendy new generation, while at the same time attracting international markets. Sao Paulo, Brazil, vibrated to the rhythm of fashion with the 38th edition of its fashion week, presenting the winter 2015 collections. The major Brazilian labels were on hand, seeking both to appeal to the local market, particularly the young, trendy new generation, and at the same time to attract international markets. Brands with a strong reputation continued to showcase the ingredients that work, such as the queen of the catwalk, Gisèle Bundchen, always present with her friends, the founders of the Colcci label. The same goes for Isabeli Fontana at Tufi Duek, inspired by the famous Game of Thrones series, retranscribed in a very modern allure. At Osklen, it’s all about traveling the world with a wardrobe of reworked essentials, while at Triton, we identify with Star Wars heroes in a rockier version. This stylish, rock’n’roll, streetwear look is particularly abundant in creative brands. Like Pat Pat’s, created by Andrea Viera, daughter of designer Patricia and cousin of the Dellal girls. Or Ellus, which celebrates the street and the 80s with pop colors. At Amapô, the two designers aim to astonish and even shock, while at Lolitta, the aim is to appeal to Brazilian it-girls. And these Brazilian girls are also looking for labels that offer them luxurious, more couture pieces, and some designers are very successful at this. Like Pedro Lourenço and his new very 80s silhouette, or Fernanda Yamamoto and her pleated effects, volumes and deconstruction. Last but not least, Wagner Kallieno’s mix of sportswear and chic, shiny materials made a real impact. Last but not least, Versace wowed the crowds with a capsule collection for the famous Riachuelo retail chain, which has no fewer than 220 outlets in Brazil.
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