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Softness, comfort and volume dominate at Joseph…Just as when you enter a Joseph boutique, a feeling of well-being also seems to reign at the presentation of the new Spring/Summer 2015 collection, with softness and comfort as key words. Creative director Louise Trotter translates this into the use of natural materials such as linen, cotton, silk and knitwear. A more sportswear spirit emerges, with Bermuda shorts, ending with a play of veils in pants, ready-to-wear T-shirt dresses, flowing XXL shirts, all worn on colorful plinths.
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