Kylie Minogue, the famous Australian singer, will be the new face of the Sloggi underwear brand. The beautiful blonde will lend her face to the brand’s upcoming advertising campaigns from Autumn/Winter 2014.
Sloggi and Kylie Minogue not only share the brand image, they also share the same way of thinking, the same sense of authenticity, freedom and energy.
” Her creativity and artistic independence have won her millions of fans around the world, just like sloggi, one of the world’s leading underwear brands. Like sloggi, Kylie Minogue has a truly free spirit – which is why we’re looking forward to joining forces for this exciting collaboration. . “. Roman Braun, global brand manager for sloggi.
The first to catch a glimpse of the beautiful blonde will be Luxembourg, the Netherlands, Belgium, Sweden and Denmark, thanks to commercials for the Autumn/Winter 2014 collection. Then it’s Norway and the German region for the Spring/Summer 2015 collection. And finally, Europe and Kylie Minogue’s native Australia.
Some will be able to see the singer, accompanied by her dancers, in Sloggi lingerie in a promotional film for her“Kiss me Once Tour”.
We leave the final word to the new Sloggi muse:
“I’m very happy about this collaboration with sloggi,” confesses Kylie, “I love the way the brand has managed, over the years, to stay true to its values, and how sloggi has been able to surpass itself to innovate. We share the same passion for freedom, and it’s a joy to express that together. .”
Cette publication est également disponible en : Français (French)
