After Estée Lauder and the Marie Claire group, it’s Tupperware’s turn to join forces with women to fight breast cancer. A beautiful The initiative will kick off with the “Octobre Rose” operation from September 30 to October 27, 2013.
For this 20th edition of the Pink October operation, Tupperware is putting its talent at the service of women’s health! For the whole month of October 2013, Tupperware’s culinary advisors will be selling a pink travel mug – feminine and elegant to boot – including 1 euro will be donated to the “Le cancer du sein, parlons-en!” association, created in 1994 by the Estée Lauder Companies and the Marie Claire group. In fact, in addition to helping women by simplifying their lives with these little opaque boxes that are no longer foreign to anyone, Tupperware is now committed to their health and well-being.
Often detected too late, breast cancer is also very common with 53,000 cases in 2011. In fact, according to the French National Cancer Institute, the average age for screening is now 65, and the consequences are often very serious due to a lack of information on the importance of screening. This new partnership between Tupperware and the association “Le cancer du sein, parlons-en!” is therefore good news. Good news for the world of research, but also for women, whose motto is solidarity, mutual aid and femininity!
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