The story begins in Savile Row, London’s mecca for made-to-measure suits, where two tailors’ sons, virtuosos with the chisel, work in their father’s workshop. They quickly became a household name, even working for the British Royal Court. Overflowing with creativity, the two brothers draw inspiration from the world around them and the British vibe that envelops them, infusing it into all their creations.
Two and a half years ago, they decided to create their own brand , Lords&Fools. A brand that resembles them, playing with the codes of couture while retaining its technique. Lords&Fools is all this, a skilful blend of traditional British know-how, bathed in the rock spirit of the heart of London. The collections are full of colorfulaesthetics, particularly in the construction of the looks, but also in the choice of materials and prints. The two brothers make it a point of honor to prove that they can draw inspiration both from the traditional techniques of Savile Row tailors and from London street style and culture. Avant-garde, they never cease to combine tradition with creativity.
The brand is rapidly gaining considerable momentum, supported by widespread media coverage and the backing of numerous celebrities. Most recently, French chanson star Christophe Maé trusted Lords&Fools to dress him and his band for the promotion of his brand-new album, as well as for his tour.
The Lords&Fools brand is distributed in over 50 outlets worldwide, from New York and Tokyo to China, Russia, Italy, Germany, England and, of course, France.
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