
“Musette is the brand for independent women. We try, for each collection, to reinvent ourselves”
“Identifying the needs and desires of the contemporary woman”
Cristina Batlan
Founded in Bucharest, Romania, in 1992, Musette has grown steadily, becoming the leading wholesaler of fashion fabrics and accessories on the Romanian market in the early 2000s.
The 2000s brought a wind of change to the company’s business strategy, directing Musette to focus on the production of luxury shoes and leather goods.
The transition from wholesaler to retailer involved considerable effort and resulted in unexpected success, as evidenced by the steady increase in sales and the opening of numerous boutiques.
This growing pace and Musette’s international development led to the opening of its first store abroad: Sofia in Bulgaria.
Shortly afterwards, two more Musette stores opened, this time for Luxembourgers and New Yorkers. Musette was expanding beyond the old continent.
Of course, the next step was Asia, via a first boutique in Israel.
A position well consolidated by the appearance of other boutiques in Israel, Lebanon and even Mongolia.
The opening of Musette Paris was an obvious step in the conquest of the city of fashion. London and Vienna were sure to follow. Musette doesn’t stop, the globalization of the brand is well underway!
The Musette brand was born 12 years ago from a love of luxury and elegance.
Soon, diversification of production, the need to create exclusive ranges and Musette’s move into markets with a high level of dress culture, led to the emergence of a new luxury brand: Cristhelen B. Characterized by a perfect blend of classic lines and avant-garde modern chromatic compositions, Cristhelen B immediately established itself on the European and global haute couture map.
Characterized by a perfect blend of classic lines and avant-garde modern chromatic compositions, Cristhelen B immediately established itself on the European and global haute couture map.
Motivated by its success, Musette decided to focus on men’s clothing needs too: thus was born Giannini, Italian design and materials of exceptional quality. From now on, Musette elegance is for men.
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