“Christmas Box by Belvedere
Out with the traditional Christmas tree! Make way for the stylized tree imagined by Belvedere vodka!
Last year, Belvedere won the hearts and minds of consumers by revisiting the traditional ice log with a hollowed-out silver wooden log that doubles as an ice bucket. For the end of 2012, Belvedere is once again playing spoilsport with its “plexi version” of the Christmas tree, offering a quirky, designer object specially designed to showcase its bottle of pure vodka.
Presented as a kit in a white box, the “Belvedere tree” unfurls its flat branches around the bottle. Rivalling in ingenuity, this “it-sapin” offers several interpretations: depending on your mood, the tree can be used for vodka tasting, thanks to the glasses placed on each branch. Alternatively, it can be transformed into candleholders.
Limited edition of 50, available at Colette, Lavinia and La Grande Epicerie de Paris, at a suggested retail price of €250.
Cette publication est également disponible en : Français (French)
