“ENCOUNTER CALVIN KLEIN” INTERNATIONAL LAUNCH SOIRÉE WITH ALEXANDER SKARSGÅRD, GUIDE TO THE NEW MASCULINE PERFUM
Under the aegis of Italo Zucchelli, Artistic Director of Calvin Klein Collection
Calvin Klein and Coty Inc. announced the worldwide launch of the new men’s fragrance ENCOUNTER Calvin Klein, celebrated on 2/10/2012 in the presence of actor Alexander Skarsgård, muse of the advertising campaign. Hosted by Italo Zucchelli, Artistic Director of Calvin Klein Collection’s Men’s line, the invitation-only event was held at Gallow Green, the new rooftop garden bar of the McKittrick Hotel in New York.
Among the guests, dressed in Calvin Klein Collection, Alexander Skarsgård was flanked by actresses Olivia Wilde and Nora Zehetner, as well as Bip Ling and Olivia Chantecaille.
Alexander Skarsgård’s outfit was designed by Italo Zucchelli, while the women wore creations by Francisco Costa, Artistic Director of the women’s line.
At the end of the evening, all guests were treated to a spellbinding experience – “Sleep No More” – an award-winning theatrical performance that reinterprets William Shakespeare’s “Macbeth” through the prism of film noir, evoking the “film noir” style chosen for Calvin Klein’s ENCOUNTER advertising campaign.
PHOTO CREDIT: © 2012 Billy Farrell/BFAnyc.com – or – Madison McGaw/BFAnyc.com.
To find out more about ENCOUNTER Calvin Klein, visit encountercalvinklein.com
Cette publication est également disponible en : Français (French)
