On Sunday June 19, nearly 300 participants, including myself, gathered to play Chat by Kia Picanto, the biggest chat game ever organized in Europe… on the Place des Vosges, in Paris! For the players, it was a guaranteed surprise and an exclusive event, since the venue was kept secret until the last minute!
Two weeks before the event, Influence Digitale launched a street marketing campaign to invite, in a new and alternative way, around 100 influential bloggers to take part in the giant chat. They were informed of the operation by anonymous biodegradable stencils tagged in front of their homes. Attracting their curiosity, Le Chat by Kia Picanto was the subject of numerous tweets and other posts on the Web.
The winner went home with a Kia Picanto and his team with a time-share car!
A great operation in a magnificent setting that allowed us to have a lot of fun despite the fact that we didn’t sleep in on Sunday morning.
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