Juun.J already caused a sensation last season with its divine 3D prints and its reinterpretation of the trench coat. This season, the Juun.J label is definitely on the calendar, and even expected!
Playlist: Pachanga Boys.
Color: all-white and Black.
At Juun.J, it’s all about the structure. Volumes are even more incredible than last season, and we’re presented with a work of sculpture and architecture. Layering, layering, layering, the garments take on their full meaning when integrated into an outfit, an ensemble. Layering that brings us a particular structure and a “bad-boy” attitude already seen last season, though this time the slant is a little more futuristic. Floor-lengths are also present, always in the dramatic spirit of the house.
Metallics are the strong trend of the season at Juun.J and can be seen on shoes, for example. Speaking of trends, Juun.J seems to be bringing them all together, offering a veritable sample panel of everything that’s ‘in’ for autumn/winter 2013. Metallics, then, but also sweaters and other pieces in neoprene, that material so interesting because it gives another dimension to the silhouette.
Of course, I’m exaggerating when I say that the colors are B&W, but there are also shades of green (khaki, olive green…) and earthy, organic colors. Materials are plentiful, with some multi-material pieces (shearling, leather, tweed). Juun.J also chooses to reinvent certain classics, notably quilting, which the brand appropriates to perfection.
Photographs: Samantha Rakotoson
Mary Yasmine Arrouche
Cette publication est également disponible en : Français (French)
