Burberry held an event this week to celebrate the opening of its new Canton Road store in Hong Kong.
The event, which took place in a 1500 square meter gallery in Kwun Tong, was attended by over 700 guests including will.i.am, Maggie Cheung, Huang Xiao Ming, Miriam Yeung, Denise Ho, Edmond Leung, Wyman Wong, Jun Kung, Lynn Xiong, Mikki Yao and Ana R.
English band Burberry Acoustic One Night Only played at the event, marking their first live performance in Hong Kong, followed by a performance by Rubberband.
Burberry’s digital content was broadcast on giant projection walls using a system of audio art and visual technology.
Another part of the celebration, Burberry CEO Angela Ahrendts held a reception for financial partners at the recently opened Canton Road boutique earlier yesterday.
The 510-square-meter store, which opened in August, reflects the Burberry store design concept developed by Burberry Creative Director Christopher Bailey, featuring British materials and themes with external LED screen walls presenting Burberry content.
Burberry currently has 16 stores in Hong Kong, with plans to open more in the future.
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