Magnum, the ice cream brand symbolizing ultimate pleasure, joins forces with legendary designer and fashion icon Karl Lagerfeld to unveil his vision of Magnum – a Magnum chocolate suite. Known for his legendary creativity, Lagerfeld has imagined an extraordinary suite decorated in chocolate.
Created by master chocolatier and chocolate sculptor Patrick Roger, the Magnum chocolate suite was carefully crafted using 10.5 tonnes of delicious Belgian chocolate. Lagerfeld’s unmistakable flair is evident everywhere: from the sumptuous chocolate bed to the striking sculpture of Baptiste Giabiconi draped over the chocolate bed.
“It was an absolute pleasure to design the Magnum chocolate suite. My idea was to flirt with modern but also traditional French influences to create something remarkable in Belgian chocolate,” confides Lagerfeld.
Launched at an exclusive event in the heart of Paris, the Magnum chocolate suite was created to publicize Magnum’s new brand signature: “Magnum, le plaisir est là, saisissez-le” and to celebrate the launch of new Magnum products for 2011.
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