Range Rover is accustomed to some pretty clever communications operations, as was the case with their parties organized in Paris, Los Angeles, Sao Paolo, Milan and Brussels. Today, the Range Rover Evoque, an innovative model packed with technology, is revealed through an interactive campaign. With its dynamic driving dynamics and advanced technology, the Range Rover Evoque is the most compact and fuel-efficient Range Rover ever conceived. You can even opt for an eD4 version with front-wheel drive to further reduce fuel consumption. 
On the website, you can imagine the Range Rover Evolve of your dreams. I played along and here’s how it looks! 
To mark the release of this new model, Land Rover has created a site containing an interactive video in which you can control a man’s destiny by answering for him the choices he faces. Henry (who I suspect is the actor who starred in Larry Clark’s Kids) wakes up one morning at 10am, gets ready and heads out. Which way to go? Who to help? Who to follow? It’s up to you to decide. You’ll find yourself in some amusing situations: dancing with some pretty tough prisoners, being locked in a room with a beautiful stranger, or seeing your grandmother pull out a gun to kill a rat! It’s all up to you! 
A bit like those books in which you’re the hero. Depending on the decisions you make, Henry will have more or less pleasant experiences. But that’s not all! At the end of the video, the site will create your “ideal” car by first choosing the model: PURE, PRESTIGE or DYNAMIC (coupe or 5-door), then the exterior color and interior finish, thanks to an analysis of your choices during the video. As for me, I found myself in the backrooms of a restaurant with a very pretty brunette who gave me her number – I was very lucky! The result was a lovely red coupé! Go to http://www.helloevoque.com/beinghenry/fr-fr/ Here’s a short trailer, but I encourage you to watch it, it’s pretty funny!Sponsored article
Cette publication est également disponible en : Français (French)
