M·A·C Bets on the Stick Format for Its New Hybrid Skin Tint

by PASCAL IAKOVOU
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The Studio Radiance Skin Tint Stick promises up to 24 hours of wear with a formula made of 73% skincare-derived ingredients.

A complexion conceived as a skincare treatment

M·A·C unveils the Studio Radiance Skin Tint Stick, a new hybrid product between makeup and skincare designed to even out the complexion while preserving a natural result. Its lightweight texture melts into the skin to deliver a light, buildable coverage paired with a luminous second-skin finish. The product launches in September 2026 at 39 euros.

Halfway between a tinted serum and a skincare treatment, it offers up to 24 hours of wear and hydration in a practical, travel-friendly stick format, a product category that has seen strong growth in recent years within so-called ‘skincare-makeup.’

A formula that displays its ratio

Its formula contains 73% ingredients typically found in skincare, including daikon radish seed and açaí extracts, to bring comfort and softness to the skin. Communicating a precise percentage of skincare ingredients rather than a qualitative list is still an uncommon practice in mass-market makeup, where brands generally prefer to highlight named actives without an overall quantification.

Resistant to sweat and humidity according to the brand, the stick does not settle into fine lines, does not migrate, and keeps its naturally luminous finish for up to 24 hours. It is available in 20 flexible shades, applied directly to the skin and then blended with fingertips or a brush.

Hybrid makeup, a fast-growing category

The ‘skincare-makeup’ segment, which pairs skincare promises with complexion products, has established itself in recent years as one of the most dynamic categories in the beauty market, driven by rising demand for products able to replace several routine steps in a single gesture. The stick format, practical and travel-friendly, answers in particular a demand for application simplicity that has become widespread since the pandemic.

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