Salomon announces JISOO as its new global ambassador. The partnership marks the brand’s evolution at the intersection of the outdoors, fashion, and contemporary culture.
JISOO connects this collaboration to her personal story, recalling her childhood near the mountains in South Korea and her love of nature. She also highlights the balance she sees in Salomon between functionality, movement, and style.
The choice is strategic. Salomon is no longer just a brand focused on alpine and trail performance. It has become a cultural icon, embraced by fashion, urban, and creative communities.
