Home The FashionModeUnder Armour x 424, sportswear between terrain and representation

Under Armour x 424, sportswear between terrain and representation

by pascal iakovou
0 comments

Under Armour and 424 announce a collaboration, the first glimpse of which was worn by Ferran Torres and Pedro Porro on their arrival at the Spanish team’s training camp in Las Rozas de Madrid.

The bespoke capsule foreshadows a larger collection planned for 2027. The subject is how Under Armour is shifting its image into menswear territory, without abandoning its performance vocabulary.

The baselayer, Under Armour’s founding product, serves here as a graphic and structural starting point. Sportswear becomes a language of arrival, representation and identity.

Cette publication est également disponible en : Français (French)

Related Articles