RUOHAN’s AW23 collection draws its inspiration from the ground as a conceptual metaphor, going back to the original function of the garment and examining the fundamental nature of its existence. As clothing interacts with the human body, it becomes an integrated part of the wearer. Although tangible because of its physical composition, clothing is even more intangible because of its ever-changing nature.
This collection asks the question: in what forms do soil and clothing exist? Nature, represented by the soil, gives rise to round shapes such as seeds, stumps, fruits and stars, while human intelligence, represented by clothing, gives rise to square shapes such as bricks, furniture, buildings and digital products. The Chinese proverb “tian yuan di fang”, which literally translates as “the square earth and the spherical sky”, represents the idea of static and dynamic attitudes towards the existences of beings, where there is mutual transformation and interdependence between the two. The brand’s answer is the “perfect square”, which represents precision in making intangible things tangible through the rules given by people.






















Starting with the square, this collection deconstructs and cuts the garments to tangibly present the intangible. The brand explores the transformation from two-dimensional to three-dimensional, from plan to stereoscopic. The ultimate white symbolizes the inner purity of the garments, while the bright burnt orange represents man-made heat. With fitted and contoured knitting pieces, randomness becomes more dimensional. Function-oriented leather accessories aim to awaken the perception of life in people. The concept of “timeless” expands the scale of the enclosed space and adds uncertainty to certainty. Chaos has an underlying order, and the return of order to chaos, of form to vortex, represents a state of contentment, akin to the fear of grace, where one can pass into eternity in an instant. The brand’s response to the formless form is universality through subjectivity.
RUOHAN is a contemporary ready-to-wear brand for women created in March 2021. Focused on exceptional fabrics, impeccable details and precise tailoring, the brand aims to pursue a timeless wardrobe with an effortless spirit. Inspired by travel, art and all forms of design, the brand embodies the style of modern minimalism and is generally centered around a neutral color palette.
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