Giorgio Armani presents the new Armani/Values website
On the occasion of Earth Day, Giorgio Armani presented the new Armani/Values website: both an exploration and a retracing of the values that have always underpinned the designer’s stylistic direction and entrepreneurial decisions, and which are part of the Group’s DNA. Values linked to fashion and beyond, because for Armani, aesthetics is a reflection of ethics, and responsible choices are made at every level: corporate strategy, corporate structure, personnel, governance and production.
Armani/Values tells the story of the Armani Group through important past projects as well as present and future projects that are making fundamental progress, with a particular focus on the demonstrated commitment to corporate responsibility. For the Armani Group, being a brand that represents the Italian fashion system and industry means creating unique products in which aesthetics, quality and innovation are combined with a solid value system that will stand the test of time and respects all the resources on which the Group relies, well aware that the future of future generations depends on decisions taken today.
The website is intended to provide detailed documentation of these values and to be a point of reference for anyone interested in news and information about the Armani world or the Group’s history. It offers a broad and comprehensive overview. With the clarity of purpose and concise approach that define the Armani Lexicon, the content is organized into a streamlined structure with plenty of in-depth information, divided into three main sections : People, Planet and Prosperity, all three of which are preceded by the introductory Overview section. A video and text on the home page summarize and explain the various values: consistency, timelessness, fluidity, comfort, empowerment, inclusion, sustainability, discipline, independence, authenticity and “less is more”.
TheOverview presents the entire Group, from its three brands to the lifestyle universe, including Armani/Silos, Hotels & Resorts and restaurants, with links to the corresponding websites. It also includes a complete timeline starting from the company’s creation in 1975, as well as all the programs and commitments made on issues such as sustainability, ethical decisions and agreements. Here, visitors can also consult the annual sustainability report, with which the Armani Group communicates its main achievements in this field, as well as its future objectives, strictly integrated into the business strategy.
One of the key components of the Armani Group is its human capital, hence the section dedicated to Peoplewhich illustrates a diverse and inclusive work environment that focuses on the well-being and qualities of the individual, mapped through the number of employees, the locations where the group is present, offices and production plants, as well as training, growth and emphasis on diversity, with a link to the web page listing job opportunities.
Shaping a more sustainable and safer world involves concrete measures and actions, all of which are brought together in the section Planet. The section describes the activities and initiatives supported by the Armani Group in this area, including reforestation and biodiversity conservation, which are made possible by work at product level, supply chain and production site monitoring, choice of materials, collaborations and local interventions.
And finally, Prosperity is the section that brings together all Giorgio Armani projects, whether local or international, that support communities, the development of social and cultural heritage and the creation of value: charitable initiatives, support for research and new business models, donations and the promotion of new generations of creative talent, in fashion and beyond. Activities that have seen the Group and its founder at the forefront over the years, with major commitments such as Acqua for Life and support for entities such as Opera di San Francesco, the Sant’Egidio Community, Save the Children, the Veronesi Foundation, Humanitas and the Teatro alla Scala Foundation.
“I believe that as a designer and entrepreneur, I have a responsibility to others, and I think I need to be both an example and offer support. I’ve always remained true to authentic, solid values. I do this by designing timeless, pure and minimalist objects, inspired by the idea that less is more and made to last over time. I’ve always cared about people and the community, convinced that a company should not only receive, but also give back. And this also applies to our planet, which we need to take care of. I believe that fashion can contribute to the ongoing transformation in many ways, and that’s my commitment. Values matter, and for me, they’re absolutely fundamental. With this site, I want to share an essential and imperative duty: an invitation for all of us to build a more responsible system,” explained Giorgio Armani.
Armani / Values is online at armanivalues.com. The website has been optimized for browsing on computers, tablets and mobile devices.
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