Les éditions Eyrolles present: Géopolitique du luxe
40 fiches illustrées pour comprendre le monde by Bruno Lavagna in the IRIS & Eyrolles “Géopolitique” collection, edited by Pascal Boniface
At once a diplomatic tool, an instrument of soft power and a means of influence, luxury contributes to the international influence of the great powers.
Focus by zone, challenges, levers for action, stakes: behind the dream window, a review, in 40 documented sheets, of the historical heritage, economic power and political weight of the luxury planet.
A graduate of ESCP Business School and founding director of ‘Be.Exclusive’, Bruno Lavagna is an international luxury expert (craftsmanship, yachting, fashion and accessories, perfumes and cosmetics, gastronomy…) and luxury geostrategy consultant. He is a guest lecturer at the Master of Science in Luxury Management at the International University of Monaco (IUM), and is involved in economic, cultural, sports, environmental and humanitarian diplomacy, notably with the Principality of Monaco’s embassies (UNESCO, Europe, Russia, USA, China, India, Japan, Australia…).
https://www.editions-eyrolles.com/Livre/9782212574791/geopolitique-du-luxe
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