Home Food and WineMARTINI (R) Alcohol-free Aperitivo comes in ready-to-drink cocktails

MARTINI (R) Alcohol-free Aperitivo comes in ready-to-drink cocktails

by pascal iakovou
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RENEW APERITIVO TIME WITH MARTINI® READY-TO-DRINK COCKTAILS L’APERITIVO SANS ALCOOL*& TONIC

The two ready-to-drink MARTINI® L’Aperitivo Sans Alcool & Tonic cocktails offer a new alternative to alcohol-free drinks.

The long, sunny days of summer are approaching, and everyone is waiting to enjoy them. This season, the emblematic Italian spirits brand MARTINI® is offering its cocktails MARTINI® L’Aperitivo Sans Alcool VIBRANTE & Tonic, and MARTINI® L’Aperitivo Sans Alcool FLOREALE & Tonic, in a practical new ready-to-drink format. This take-away drink is a real innovation, making it possible to enjoy a perfectly balanced cocktail in an individual alcohol-free can. This year, MARTINI® know-how can be enjoyed over summer lunches or evenings, with these cocktails perfect for outdoor picnics. Endlessly recyclable, these cans are environmentally friendly, making it possible to enjoy an aperitivo while preserving the environment.

A CAN FORMAT PACKED WITH MARTINI® EXPERTISE

MARTINI® L’Aperitivo Alcohol Free & Tonic ready-to-drink cocktails are the perfect accompaniment to a modern aperitivo. They’re best drunk chilled, straight from the can. Whatever the occasion – an al-fresco event, a relaxing moment at home, a picnic in the park – these alcohol-free cocktails have been designed to take advantage of herbal aromas, and ensure an explosion of flavor with every sip.

  • MARTINI® VIBRANTE & Tonic is a delicious blend of natural botanicals, balanced with Italian bergamot and delicate citrus notes, for an irresistible fruity flavor.
  • MARTINI® FLOREALE & Tonic is inspired by the delicate sweetness of Roman chamomile, combined with aromatic plant essences for a fresh, flowery tasting experience.

Available since April 2020, MARTINI® L’Aperitivo Sans Alcool is an aperitif made from premium wines, and herbs and aromatic plants already used in the brand’s classic range. The plants are carefully selected by master herbalists, and come straight from expert growers. For dealcoholization, the wines are heated to a low temperature (32-35 degrees), gently drawing out the alcohol and preserving their organoleptic qualities, before being infused with the herbal extracts. The result? An unmistakably MARTINI® aperitivo, perfect for days of thoughtful drinking.

According to Roberta Mariani, MARTINI® Global Brand Ambassador : “In response to the growing demand for ready-to-drink cocktails, we are delighted to announce the launch of our MARTINI® L’Aperitivo Sans Alcool VIBRANTE & Tonic, and MARTINI® L’Aperitivo Sans Alcool FLOREALE & Tonic, as premium alternatives to alcoholic beverages, allowing you to enjoy the delicious flavours of MARTINI®, for those days when you want to drink sensibly. We all look forward to summer days spent outdoors. MARTINI® L’Aperitivo Sans Alcool & Tonic ready-to-drink cocktails are appreciated for their practicality and perfect dosage, which make no compromise on quality.”

MARTINI® VIBRANTE & Tonic and MARTINI® FLOREALE & Tonic ready-to-drink cocktails are available exclusively from Auchan, at the recommended retail price of €1.99 per 25cl unit.

Cette publication est également disponible en : Français (French)

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