BURBERRY LAUNCHES MONOGRAM COLLECTION EMBODIED BY GIGI HADID
Burberry unveils its first Monogram collection designed by Riccardo Tisci, the brand’s Creative Director. Model Gigi Hadid has been chosen as muse for the launch campaign.
The Monogram collection pays tribute to Burberry’s heritage and founder through a new house code – the initials TB intertwined in the brand’s famous beige and brown tones.
The monogram designed by Riccardo Tisci and Peter Saville, the British designer and art director, was unveiled in August 2018. On his arrival at Burberry, Riccardo Tisci discovered a set of Thomas Burberry logos from different periods of the 20th century in the brand’s archives, from which he drew inspiration to create a new house signature.
To stage this new collection, the designer enlisted the help of photographer Nick Knight, as well as stylist Katy England, art director Peter Saville, make-up artist Isamaya French and hairstylist Gary Gill.
The Monogram collection is available in a range of Burberry boutiques and on the brand’s e-commerce site.
Courtesy of Burberry / Nick Knight
“When I arrived at Burberry, I spent a lot of time in the archives discovering the history of the brand. I was immediately interested in Thomas Burberry, not only for his pioneering qualities, but also for his character as a husband and father. The design of his initials was so special and contemporary that I decided to make it a new graphic code for the brand. It’s a symbol that celebrates Burberry’s heritage in a modern way. In developing this collection, I wanted to pay tribute to the whole audience that Burberry speaks to. I’m very proud of the campaign I’ve created with my collaborators, who are true creative icons.”
Riccardo Tisci, Burberry’s Chief Creative Office
“The thread behind this shoot was to create imagery in which Gigi Hadid could embody four characters: the woman, the man, the boy and the girl, all in a very minimal studio environment. The group of creatives with whom I was fortunate enough to develop this campaign fully understand that Riccardo’s vision is central to the project. Everyone kept this notion in mind with the utmost respect for each other’s work.”
Nick Knight
“I’ve always loved and respected Riccardo’s work, and I’m proud that he called on me for this project. My first show for Burberry marked my first collaboration with the house… so the timing was perfect. It gave me a chance to really get to know Riccardo. Talking to the creative team about the project, I immediately understood how I was going to bring the four characters to life. Nick, Katy and Peter are true legends with whom I had an incredible time. I wanted to give it my all, and I’ve rarely had such a good time.”
Gigi Hadid
“It was very special for me to be part of Riccardo’s team. He has a very strong vision and I know him well because we’ve collaborated so often. Through this campaign, we wanted to show that the Monogramme collection is really for everyone, whether it’s the chic woman, the elegant man or the cool youth.”
Katy England
“Riccardo and I worked together to update the brand’s graphic identity last year. It was very exciting to see the Monogram find its place in this line with such sophistication. Working in London for an English house with a British (but international) team was a great experience. Gigi interpreted all the characters very aptly, she was able to encapsulate the whole Burberry universe.”
Peter Saville
THE COLLECTION:
The Burberry Monogram has been developed for men’s and women’s ready-to-wear and accessories. A monogrammed band in red, white and black adorns the initials TB on a range of pieces.
The collection seen in the countryside includes:
- Girl: oversized T-shirt, silk pants, camera bag, socks and pumps.
- Boy: a hooded sweatshirt and a cap. The fanny pack, backpack, sneakers and duffel bag are made from toila.
- Lady: three-quarter nylon coat, silk shirt with contrasting collar and cuffs, silk pencil skirt, tote bag, silk carré and pumps.
- Gentleman: three-quarter length coat, ribbed knit cap and shirt.
The complete collection also includes cotton pique polo shirts, tracksuit bottoms, nylon bombers, a silk chignon scarf, a cashmere soccer scarf, a bikini, sunglasses and a non-slip yoga mat created in collaboration with Liforme.
© Courtesy of Burberry
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