Pomellato celebrates its 50th anniversary with the launch of its new ICONICA collection, a tribute to the House’s savoir-faire.

Milan, September 22, 2017 – Last night, Maison Pomellato celebrated its 50th anniversary by presenting its new ICONICA collection at an exclusive party during Milan Fashion Week. Sabina Belli, Chief Executive Officer of Pomellato along with Vincenzo Castaldo, Creative Director had the pleasure of welcoming numerous guests including Caroline Corbetta, Helen Nonini, Leila Nda, Samile Bermannelli, Sasha Kichigina, Natalie Rapti Gomez, Uberta Zambeletti, Britt Moran ed Emiliano Salci, Guglielmo Miani, Lucilla, Luna Bonaccorsi and Paola Marella.

This memorable evening took place in an elegant mansion in the heart of Milan, the city where Pino Rabolini, in 1967, was the first to integrate the concept of ready-to-wear into jewelry, creating a unique and unconventional style, between tradition and modernity.
To reaffirm its craftsmanship and highlight its pioneering spirit, Pomellato presented a preview of its new ICONICA collection of gold rings, bracelets and necklaces inspired by the Maison’s signature ring created in the 1970s.

A “golden touch” was also added during the cocktail party, thanks in particular to the aerial acrobats who performed impressive choreographies throughout the evening, in reference to the elegant, bold shapes of Pomellato jewelry.

Guests enjoyed a “granita tasting” while discovering the photosbooth created especially for the 50th anniversary, and were able to comment on the evening using the hastag #beyourownicon, emblematic of the House’s joie de vivre and anti-conformism.

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