BACK TO SCHOOL: THE FALL-WINTER 2017 FENTY PUMA BY RIHANNA SEASON IS OPEN
Visit the FENTY University campus, where sports and fashion are the main subjects.
Global sports brand PUMA and Rihanna, Artistic Director of FENTY, announce the official opening of the third FENTY PUMA by Rihanna season, opening the doors to FENTY University, where sport meets fashion, and where there’s something for everyone, thanks to a multitude of looks.
Rihanna imagined the collection with the different groups of young people in mind and their particular style, which makes them recognizable in the halls of college: nerds, athletes, skaters, preppy, goth and, of course, bad girls. In true FENTY style, the collection includes hand-knitted chunky sweaters, chenille patches in the shape of an F or PUMA logo, embroidered sweaters and dresses in ribbed wool, and XL coats in faux fur and faux wool skin.
Classic uniforms and tracksuits have been reinterpreted in a technical sports material, with fashionable, very American campus touches. Signature details are scattered here and there, including Rihanna’s famous lucky number 13, badges from 1988, her year of birth, FENTY x PUMA piercing zippers, FENTY PUMA-stamped buttons and linings, and unique metallic patches and details, accentuating the sporty spirit.
Rihanna did her homework and didn’t forget to create the right accessories to complete these campus looks: bags in a variety of shapes, from oversized plush bags to envelope clutches, vanity cases, caps, hoods, beanies, scarves and chocker necklaces, to reinforce the spirit of belonging to this new university.
Last but not least, the shoes in the collection graduate straight into style. Get ready to snatch up these future icons: Chelsea high-top sneakers, FENTY Trainer Hi sneakers and MaryJane Knitted High heels. The iconic PUMA Creeper makes a welcome return in two grooved versions: notched in suede, and with ankle strap, in men’s and women’s sizes, in the season’s new colors.
Discover the notched suede creepers from August 31 and the collection’s debut on September 28, on PUMA.com, in PUMA boutiques and selected fashion and lifestyle stores worldwide. Creepers are priced at €160.
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