Why have Gigi and Bella Hadid invaded the fashion world? Everywhere-They’re EVERYWHERE: social networks, the cover of Vogue Paris, Flare, Front Row, runway shows and trendy nightclubs, capsule collections and Boyfriend musicians, it took less than a year for the Hadid sisters to make their mark at every level of the fashion world.
The facts: Last March, the prestigious Vogue Paris – the ultimate fashion reference – offered Gigi Hadid its cover. A cover that came in 3 versions, accompanied by the headline ” The body phenomenon with 10 million Followers “. No less than 5 months later, it’s Bella Hadid’s (19) turn to share the cover with Taylor Hilll for the symbolic month of September. Entitled “generation instagirl”, the sisterly magazine is at the forefront of all current revolutions. Instagram and the return of more feminine bodies: they’re not models, and only influencers, they’re real business stars with freshness and cheeky candor to boot. Their Instagram accounts are like superpowers, allowing them to invade our daily lives.
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Every era has its star models, its myths and icons. If the 90s were marked by the figures of idomptable businesswomen such as Eva Evangelista, the 2000s have seen a return to rock’n’roll muses with bandleader boyfriends. Androgynous looks (Agyness Deyn), illicit addictions and a casual attitude to fame.
In the digital age, the new symbols of success take the form of hahastags, emoticons and kilobytes of followers. The digital revolution is enabling new modes of communication and redefining the practices of fashion professionals. In this regard, Vogue magazine will be holding a series of conferences on November 5.
Bella and Gigi are social networking queens, but why follow them?
To share their gripes, their crushes, their intimate evenings (whether in a cocktail dress or a pyjama party with Kendall). All crowned with the aura of beauty and extraordinary plasticity.
If her size is not the size 0 of model armies, Gigi turns it into a weapon: on several occasions, she takes advantage of Instagram and her notoriety to share her experience. She’s got the power: no one can afford to push her away without looking like an embittered conservative, a promoter of thinness…Gigi’s revenge is total: Vogue, Victoria Secret, Calvin Klein or Micheal Kors…The body of a new generation.
The power of sisters
Two is better: the Hadid sisters have understood this and are exploiting it in an original way. After Mary Kate and Ashely, Poppy and Cara, each Hadid sister has her own personality, her own circle and her own character. The brunette and the blonde, Bardot and Gardner, the rebel and the saint…
In love with a rocker, 19-year-old Bella Hadid is rising to the top of her game. A beauty ambassador for Dior, she’s a regular on the catwalk. Each has her own path to follow, while remaining close to one another. Brotherly love: a seductive advert…
Let’s think about the future Baby: who will survive the media storm?
Rushing things, going too fast? Who knows? At just 21 and 19 years of age, the Hadid sisters are starting their careers and quickly reaching the most prestigious brands …If Vogue has already put them on the cover, it’s because their success is already guaranteed and proven. So much so, in fact, that one wonders if they’re not already out of date…How to keep up with the next fashion trend and not end up as a Dj-ette in Ibiza or a B-movie guest star on Youtube….Maintaining their myth, their closeness while embodying a glamorous lifestyle. Californian, young, beautiful and in love: everyday heroines. If, like us, they post selfies of themselves on vacation, they shine in haute-couture on red carpets.
Maintain the myth, don’t remain an insta-instant dummy… For this, the codes of a traditional galmour remain the most powerful insurance.
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