After more than a century of history, Trussardi looks to the future with a new dynamism.
2016 marks the year of changes, The fourth generation, Tomaso and Gaia Trussardi, respectively President and CEO and Creative Director since 2013, is ready to press the gas pedal to consolidate the collections.
Thus, Tomaso Trussardi has announced that he has acquired the shares of his sister Beatrice to increase to 50% of the capital, even if Beatrice retires from the fashion business, she will continue to manage the real estate of the house and the Fondazione Nicola Trussardi.
The company also announced a five-year plan to reposition the brand in the accessible luxury segment.
The new management focuses on the Trussardi line and Trussardi Jeans.
In addition, significant resources will be devoted to a cross-functional push at all levels.
Particularly on the Trussardi line, Gaia is currently focused on renewing the line’s DNA.
Finally, from the second half of the year, a new store concept will be applied to the Trussardi flagships as well as to the Trussardi Jeans brand.
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