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As every year, the Carambar jokes will be there to make their April fools day. Entered in the French culture in 1969, these jokes on papillotes made laugh generations of children.
This year, the brand dares by launching a new limited edition: Carambar For Adults, with jokes for adults that only 18 years and older can understand.
Yes, adults still eat Carambar and are allowed to laugh!
Inside the black wrappers are little stories full of mischief that play with everyday themes to make adults, and only adults, smile.
Since March, you can find them on the shelves for a period of 2 months throughout France. Carambar is going all out in stores!
The jokes for adults are declined through a digital display and social media surprising. Thus, the brand’s social networks, Facebook and Twitter, switch every day at 7pm to give way to “exclusive” content aimed at 18 year olds and over: the #CarambarAdults jokes.
The mission of carambar is to make children laugh… But also the big ones!
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