ISSEY MIYAKE PARFUMS presents #XPLORENATURE
Issey Miyake draws its inspiration from nature to express emotions and creativity.
In 2016, Issey Miyake Parfums continues its work in the territory of exploration and invites us to experience the initiatory journey of an explorer and his quest to return to nature.
On the trail of pure, powerful water, in the image of Issey Miyake fragrances: #XPLORENATURE
A project like a digital tale, presenting man’s interaction with nature: how it inspires him… how it motivates him to surpass himself.
The first story takes us to Iceland, a mystical island with a lunar outline, and invites us to follow professional explorer Alban Michon on his introspective journey.
The places explored in this film are emblematic of the land of ice:
The cliffs of Dyrhólaey: Iceland’s southernmost point. These cliffs are the result of an ancient underwater volcano, where you can admire a superb arch and the reefs that make it up.
The icebergs of Jökulsárlón: one of the country’s most striking landscapes. The tongue of the Vatnajökull glacier, from which superb opaline icebergs regularly emerge in the glacial lagoon of Jökulsárlón.
Reynisfjara: a dark landscape where basalt columns stand like ramparts on the black sand of Reynisfjara beach, facing a violent sea that relentlessly strikes the sculpted basalt.
Geysir Strokkur: This geyser shoots a column of boiling water some 30 metres into the air. This extraordinary phenomenon announces its explosion, creating a superb bubble of blue water.
Hekla: this fearsome volcano with its jagged summit is one of the most famous in the world, and its wrath is extremely feared. It offers superb panoramic views over the south of the island.
About the explorer: Alban Michon
Alban Michon is a French adventurer and explorer, specializing in underwater, ice and underground diving. In 2010, he embarked on a 45-day adventure to the North Pole, before heading to Greenland in 2012 for the ‘Le Piège Blanc’ expedition. He runs the ice diving school in Tignes (Savoie, France) and has turned it into a veritable training center for teams of divers on polar expeditions.
L’Eau d’Issey pour Homme: a signature, an imprint, a trail…
In the beginning: simply water.
Since its launch in 1994, L’Eau d’Issey pour Homme has established itself as an elegant and unique reference in the world of men’s fragrance.
With strength and balance, this great juice goes straight to the heart of the matter. Unanimously acclaimed, it has earned its letters of nobility and is now one of the great classics of perfumery.
A sparkling freshness, the hallmark of Issey Miyake’s water.
A new olfactory chapter
L’Eau de Toilette Fraîche, a symbol of energy and dynamism
Eau d’Issey pour Homme began as a fragrance. A catchphrase, that of lively, invigorating yuzu. The elegance of deep, warm woods and spices.
To complete the family and echo the new advertising campaign, a new olfactory variation, Eau de Toilette Fraîche, is signed by perfumer Christophe Raynaud (Firmenich).
From the initial olfactory motif of Eau d’Issey pour Homme, he played a completely original score.
“I have a deep love for L’Eau d’Issey pour Homme, I’m a fan of the story and the freshness. With L’Eau d’Issey pour Homme Eau de Toilette Fraîche, we’re more about radiance and luminosity,” he says.
First, there’s the vibrant radiance of juicy, sanguine grapefruit, and an overdose of fresh cardamom that brings vitality and energy.
And then a powerful backbone tinged with sage and lavender.
Lastly, a “white patchouli” accord (featuring clearwood – an exclusive raw material derived from biotechnology) dialogues with a clear, pure vetiver, a lovely nod to its origins.
L’Eau d’Issey pour Homme Eau de toilette Fraîche is a frank, luminous composition, shimmering with unalterable freshness.
Purity, freshness. And energy.
An ultra-masculine, sophisticated signature of mineral freshness.
L’Eau d’Issey pour Homme EdT Fraîche 75 ml : 56 euros L’Eau d’Issey pour Homme EdT Fraîche 100ml : 78 euros
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