The House of Azzaro presents its new architectural concept in its men’s corner at Galeries Lafayette Homme.
Azzaro’s historic corner at Galeries Lafayette Homme reopens after renovation. Faithful to the spirit and codes of the house, the 42 m² space has been entirely redesigned to renew the image of the men’s line and rejuvenate it.
Located on the floor dedicated to luxury and suits, marking Azzaro’s rightful place in the high-end sector, it showcases the house’s entire men’s ready-to-wear range, from suits and jeans to knitwear, T-shirts, polo shirts, coats and ties.
Since 2006, this emblematic space has embodied the visual identity of the Azzaro men’s universe. So it was fitting that it should preview its new, sharper and more modern décor concept.
The new design emphasizes the contrast between hot and cold. Smooth steel and smoked glass create a masculine, timeless elegance. Sensual Rio rosewood echoes the natural materials of the Azzaro Homme collections.
Subtly redrawing the geometry of the space, screens are adorned with mirrors, an essential code for the house founded by Loris Azzaro. Inspired by the bevelled edges of the Azzaro pour Homme perfume bottle, they create an architecture of purity.
The corner is dressed in cool, masculine neutral hues, revisited through a dialogue of metallic textures and wood, which exalts the contemporary purity of the lines. The space expresses the dynamic, modern sensibility of the Azzaro man, his ability to renew the codes of classicism with art and singularity.
Under the aegis of the Studio Parisien architecture studio, the entirely redesigned space evokes the contemporary masculinity, free and assumed, of the Azzaro man.
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