In 1996, designer Pierre Morrissey decided it was high time to change the way jeans were made. The traditional method seemed to have run out of steam. So he turned to new techniques, using the 3-D method to create jeans that sculpt the legs as closely as possible to the body, or rather to the body – in all its variations.
For everyone, and within everyone’s reach: democracy for jeans. They’ve become a must-have. Brands: there are plenty. From Chanel to the local supermarket, everyone has a Blue Jeans department.
Popularized by mythical figures, from James Dean to Britney Spears to Jane Birkin, every teenager, every mother, every 60-year-old is confronted with an avalanche of jeans.
Gwen Stefani in G-Star
Josh Duhamel as G-star
Sarah Jessica Parker in G-Star
G-Star has made this its specialty. And to last, and stand out, the brand never stops looking to new techniques and new trends.
The El-Wood model has become a classic. Knee inserts, 3D-formed knee caps, seat inserts, lower-leg protection and slanted thigh seams. Twenty years old, but not a wrinkle. Improved and revisited through exclusive collaborations, it promises even more surprises.
Pharrell Williams: a key brand ambassador
For this anniversary, the brand will unveil a new exclusive model every 20th of the month. Full of surprises. Never-before-seen collaborations. Impatient … That’s only natural, given all the big names who have placed their trust in G-star’s expertise.
Ready for G-Star treats all year round?
To purchase the first one, go to www.g-star.com.
In addition to the anniversary, the new collection was recently unveiled:
https://www.youtube.com/watch?v=QxVv1UkYWac
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