A ring that turns, jewelry that dances: the new Possession collection is based on movement. Avant-garde, it invents jewels of pleasure and creation. The Possession ring illustrates the creative audacity of Piaget jewelry: contemporary, feminine. When touched, its two intertwined rings swirl around, giving the irresistible feeling of owning one’s life.
Entrusted to 84.Paris, the campaign is broadcast worldwide from May 20, 2015. Inspired by the movement that underpins the collection, the swirling dance of two unfailingly linked rings, the campaign features women taking over the world. The ring becomes an accomplice; the ritual, a poetic reflex, an intimate impulse that animates, sublimates and transforms reality. The director, Nicolas Bary, celebrates women and shows that everywhere movement gives birth to beauty.
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