Today, Instagram is launching the @music account: https: //instagram.com/music/. An account dedicated to musical discoveries and to this community of fans who are very present on the platform.
Music is a much-loved art form in the Instagram community: a quarter of the most popular accounts on Instagram are musician accounts. This is the first time Instagram has launched an account dedicated to a single subject, offering unique content to its 300 million users.
On the @music account, the community will be able to discover new talent, go backstage to the big moments (from writing lyrics to the recording studio and finally to the stage), or follow the lives of the stars.
Six articles will be published each week on @music as well as on the Instagram blog, grouped into different categories:
-#LocallySourced: artists who are not yet on a label
-#DoubleTrack: focus on artists’ passions outside music
-# 15SecondLessons: tutorial videos to master everything
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