After the success of the previous “Si” campaign, represented by Cate Blanchett, Giorgio Armani is back with “Si Eau de Toilette”.
In a veritable hymn to life, the woman reveals herself, dares and expresses the courage to say “If” through a fresh, sparkling fragrance.
This is what the new Armani film illustrates, featuring 5 women whose destiny depends solely on their courage.
Love, emotion, destiny, courage and self-confidence. These are the values of the eau de Toilette, which uses the hashtag #SaySI to encourage consumers to interact with each other and share their views.
Broadcast exclusively in digital format, the film directed by Carlotta Manaigo is only available on Youtube. You too can have the courage to say IF :
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