Based in London, Argentum Apothicary is a unique, unisex luxury brand whose hero product is
the infinite potion
a patented anti-aging cream that combines the power of Silver Hydrosol and HP DNA. available on Net-a-Porter, Cult Beauty, Laconicum, Beauty Habits and other retail outlets in Europe, the USA and Taiwan.
ARgENTUM uses the intrinsic power of silver to create the infinite potion. After many years of research in the field of anti-ageing skincare, ARgENTUM has patented a formula that fuses two essential active ingredients ~ Silver Hydrosol & HP DNA. The result is a natural, hyper-moisturizing, regenerating and anti-aging skin care product that will have a profound effect on the skin’s appearance and texture. infinite potion is progressively and meticulously manufactured with precious ingredients from around the world in very small batches to maintain its purity and efficacy.
Silver Hydrosol represents the ultimate in finesse and purity in the colloidal silver category. Highly anti-inflammatory and antibacterial, it acts against free radicals and promotes tissue protection. HP DNA is a natural marine ingredient, based on the work of Nobel Prize-winning scientists. It neutralizes hydroxyl, a toxic radical particularly harmful to biomolecules such as collagen and elastin, causing their oxidation and deterioration. This synergistic action promotes collagen regeneration and acts as a powerful antioxidant. A bioactive formula, this eau de jouvence provides an innovative experience for a visibly radiant complexion. 99.5% of the ingredients in infinite potion are of natural origin.
When you apply Infinite Potion, you immediately feel a firming, tightening effect. Skin is moisturized without shine, with a sensation of extra softness and a more even complexion. The cream doesn’t leave a greasy film on the skin’s surface, but penetrates deep into the skin’s intercellular spaces for intense hydration, delivering up to 10,000 times its weight in water. The treatment can be used on the face, neck and eye contour. infinite potion is unisex, suitable for all skin types and ages.
Infinite Potion won the 2014 Beauty Shortlist Award for Best Anti-Aging Product/Serum and the Harper’s Bazaar Singapore Award for Best Anti-Aging Care for Sensitive Skin.
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