JAQK, the favorite brand of poker players, has just unveiled its new autumn-winter collection. Seductive!
JAQK is a brand inspired by the world of gaming. It’s for stylish men who want to look their best at the table. Born of a shared passion, JAQK was the brainchild of six friends who decided to join forces to create a high-end ready-to-wear brand. These northern entrepreneurs launched JAQK in September 2010. Since then, the brand has gone from strength to strength, and the ambitions of its creators have only increased.
Last year, the brand opened a boutique in a gallery on the Champs-Élysées. On this occasion, I was able to chat with Emmanuel Zecchini. The man is truly passionate about gaming. He deploys incredible energy to raise the profile of his brand and reach out to the general public. It’s only fair!
The JAQK boutique on the Champs-Élysées
The models offered by the brand are always meticulous, the finishes always impeccable. What I really like about JAQK are the many little details that remind us of the game. The discreet stitching on the back of sweaters or jackets. The vests are really comfortable and well cut. This year, two models caught my eye: the Blind sweater (in cotton, silk and cashmere, available in almost twenty colors) and the Wheel shirt (shirt with pocket). The brand’s campaign features glamorous, ultra-sleek photos.
For your shopping, the ergonomics of the online boutique are really pleasant. If you prefer a more hands-on approach, take a look at our boutique on the Champs-Elysées or in old Lille. The brand also has points of sale throughout France.
JAQK Paris
Claridge’s Gallery
74, avenue des Champs-Elysées
75008 Paris
JAQK Lille
27, rue de la Monnaie
59000 Lille
All points of sale here
Cette publication est également disponible en :
