Parisian fashion icon Diane Pernet teams up with Intertrade to create a line of fragrances.
The road to the creation of the Diane Pernet Paris fragrance collection has taken over two years, and marks a new chapter for both partners. Sparked by a chance meeting between Diane Pernet and Celso Fadelli, CEO of Intertrade, the collaboration has since been transformed, through a combination of passionate dedication and mutual intuition, into four fragrances. The fragrance collection represents the meeting of these two creative minds, exploring the recurring moods, sensations and memories that resonate through Diane’s life.
Fashion insider and style icon Diane Pernet is instantly recognizable by her enigmatic look. Committed to an unwavering personal style, she wraps herself in long, wispy black drapes and is haloed by a headdress subtly evocative of a mantilla, all embellished with her signature sunglasses that veil her gaze. This unique relationship with her wardrobe has been transposed into a “shaded view” that Diane pursues as much in her personal life as in her career. Intertrade’s team of master perfumers worked intensively with Diane to find the perfect combination of ingredients to immortalize her sense of style in a fragrance. Each of the four scents in the collection captures an intimate aspect of Diane Pernet’s character through vivid anecdotes and stories.
The four exclusive fragrances were revealed at an exceptional event produced by Intertrade Group, on September 26 at the Galerie Joyce (Palais Royal) in Paris. A specially curated exhibition by Cristiano Seganfreddo, creative entrepreneur and Intertrade Group partner, featured works, iconography and sketches by international illustrators who were inspired by the inimitable style of one of fashion’s most recognizable women. Works by Ivo Bisignano, Alessio Bruno, Mitja Bokun, Roger Duncan, Marisa Fjarem, Sonny Gu, Vito Montedoro, Miguel Villalobos and Nick Walker, among others.
INTRODUCTION TO FRAGRANCES
TO BE HONEST
To be honest captures the experience of walking through the woods and stumbling across an ancient church. The scents of green and wood follow you inside. Candles burn silently, their lights flickering. Fragrances of incense linger above the altar as if the congregation has just vanished. There are notes of myrrh, black pepper, cedar, patchouli, vetiver, leather and amber.
WANTED
Wanted is the memory of an oriental garden embraced by mist. Slightly overgrown and weedy, moss clings to stone statues concealed by winding trees and shrubs. Bursts of exotic scents rise beneath wispy clouds. There are notes of cloves, juniper and nutmeg, with a light accord of musk in the air.
IN PURSUIT OF MAGIC
In Pursuit of Magic makes you feel as if you’ve entered a parallel yet familiar world. A temple erected on a hillside, time fades away in a moment of sensory overload. A refreshing lemon breeze purifies and stimulates the heart. Acidic, fresh, intense, restored and protected.
SHADED
Shaded evokes a night-time bath in the open sea. Salt on your skin, a subtle scent, new sensations, the anticipation of an encounter with a secret lover. Gently caressed by ocean mist, each feeling is overshadowed by a touch of vetiver and surrounded by a deep note of musk and guaiac wood.
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