Both positive and provocative, this idea that today’s men have never been so captivating is full of audacity.
This is the conviction of the BOSS BOTTLED campaign, by HUGO BOSS Parfums. Renowned for its interpretation of modern masculinity, the brand believes that what characterizes today’s most refined men is a clever blend of qualities inspired by the modern world and a revival of certain typically masculine traits, such as gallantry and courage.
The new BOSS BOTTLED campaign is in line with this thinking and gives a new vision of virility. Today’s men are passionate and sincere; at once whole and refined, they assume their emotions, live life to the full and also care about others. The notion of success has also changed: today’s man no longer seeks the traditional, outward image of success, but lives in accordance with his personal vision of what success is.
BOSS BOTTLED is totally in line with this concept: it gives the finishing touch to today’s man and accompanies him on the road to success.
BOSS BOTTLED CHOOSES GERARD BUTLER AS EGERIE
As HUGO BOSS Parfums opens a new chapter in the history of its fragrance, and to mark its popularity, we present Gerard Butler, the new face of BOSS BOTTLED. Gerard Butler embodies strength, gallantry and charm. He is the very embodiment of modern virility and the values of BOSS BOTTLED. He’s our man of today. He’s self-confident, courageous, ambitious and passionate about what he does; his life is rich and complex. He seizes every opportunity to experience
new things, whether it’s studying law, undertaking humanitarian actions or, of course, pursuing his successful acting career, to become a better man. Gerard Butler lives with confidence and passion, and flies from success to success.
“I love what I do and I try to have as much fun as possible in my life. I’m a committed and motivated person, but at the same time I try to take an interest in other people. That’s important to me. Today’s man is not only interested in himself, but also in inspiring and stimulating others.”
Gerard Butler, BOSS BOTTLED ambassador
Gerard Butler will embody the BOSS BOTTLED spirit in the new global TV and press campaign, from September 2014. The TV spot was shot by renowned director Anthony Mandler.
The photos, meanwhile, were taken by no less famous American photographer Cliff Watts. The campaign illustrates the path taken by today’s Man, as well as the values that inspire his life and achievements.
BOSS BOTTLED – OVER 15 YEARS OF SUCCESS
Dynamic and timeless, BOSS BOTTLED has been accompanying men on their path to success for over 15 years. Since its launch in 1998, BOSS BOTTLED has proven to be an unrivalled success, a fragrance that has continued to embody the contemporary man with its elegant, spicy notes and timeless bottle design.
With its complex structure, BOSS BOTTLED is multi-faceted, reflecting today’s man. This fragrance has achieved a position that few perfumes can claim:
that of an essential classic. From its years of tradition and success, it draws a note of sincerity and reliability, much appreciated in today’s ever-changing world.
Its subtle composition uses ingredients that always evoke power, and its hint of vanilla, more traditionally found in women’s fragrances, was considered
to be a revolutionary idea at the time of its launch. Today, the fragrance is still riding the wave of success with men.
With its woody base note, BOSS BOTTLED is unmistakably a masculine fragrance for today’s men. The top note calls on the fruit and citrus of apple, lemon and plum, which balances harmoniously with the floral heart note, dominated by
geranium and complemented by a spicy touch of cinnamon and clove. Finally, the base note is composed of sandalwood, vetiver and cedar, enhanced by a hint of vanilla. Like a perfectly cut suit that enhances a well-groomed look, vanilla lends a refined touch to the fragrance and serves as a showcase for the other ingredients. The contrast between the masculine woody notes and the unusual fruity touch of vanilla is intriguing but not disconcerting. The result is a fragrance that remains as current and relevant as when it was launched. BOSS BOTTLED has stood the test of time and become an indispensable
part of everyday life for today’s man.
“BOSS BOTTLED is the fruit of great expertise in the world of perfumery. It is an excellent example of the perfect balance between personality and strength: it embraces the style of the person
who wears it, while retaining its unique signature. A perfumer’s great expertise combined with a keen sense of aesthetics: this is the combination that has made BOSS BOTTLED such a success up to
today. The fragrance was visionary at the time of its launch, and its success has continued unabated over the last fifteen years. As a result, it has become a timeless classic: the spicy
and woody notes that distinguish BOSS BOTTLED are contemporary masculine notes even today, as are cinnamon and vanilla.” Will Andrews, P&G Fragrance Creative Team
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