Absolut Vodka embodies the creative spirit ofAndy Warhol. By taking on the contours drawn 30 years ago by one of the greatest artists of his time, the Absolut bottle pays tribute to the brand’s emblematic collaboration with one of the pioneers of pop art.
“I love the bottle, I want to do something…”
An essential muse of the New York art scene in the 80s, and a symbol of its creative energy, Andy Warhol found in the pure lines of the dʼAbsolut bottle a true source of dʼaudace and dʼinspiration. The fifty or so works of art created by the artist in the 1980s around the dʼAbsolut bottle bear witness to the relationship he had with the brand.
In 1986, one of these works became the very famous Absolut Warhol advertising campaign; almost 30 years later, Absolut Vodka is revealed in a limited edition, in a design directly inspired by Warholʼs work. Produced in conjunction with the Andy Warhol Foundation, an influential patron of contemporary art, Andy Warhol Edition revives, with the utmost respect for the work, the creative and avant-garde spirit of the pop art master.
Absolut Vodka brings to life lʼœuvre dʼAndy Warhol
Inspired by the artistʼs innovative imagination, Absolut Vodka has pushed the boundaries of creation to offer a three-dimensional realization of Warholʼs original work. A veritable trompe lʼoeil, the rear label gives the impression of a black bottle, which Warholʼs graphic style brings to life with its palette of pop colors on the front. The New York masterʼs brushwork revisits the origins of Absolut, giving its history an original, artistic hue.
Traversing time and charged with the still-living spirit of the 20th centuryʼs best-known artist, Warholʼs work now offers itself to all, embodied by the woman who inspired it. The bottle of Absolut Vodka.
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