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Located in the heart of the new Printemps du Louvre, this new 22 m2 ephemeral space showcases CHANEL‘s entire watchmaking collection, including the new J12-365, the Première triple tour with chain bracelet and braided leather, and the J12 Blue Light, a new J12 in white ceramic with luminescent blue numerals, produced in a limited series of 2,000.
Playing on the contrasts of black and white, the décor highlights “L’Instant Chanel”, the brand-new corporate advertising campaign by photographer Patrick Demarchelier, featuring the watch icons Première, J12 and Mademoiselle privé.
4 black and white films projected on 5 screens invite viewers to discover this new campaign. CHANEL expresses its vision of time: the only thing that counts is the present moment and what it contains of eternity, that precise moment when a Chanel watch gives time its unique allure.
Open from June 20 to September 1, 2014
Daily, Monday to Sunday, 9:30 am to 8 pm
Carroussel du Louvre
99 rue de Rivoli – 75001 Paris
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