The new LACOSTE L!VE fragrance expresses irrepressible energy. An energy that makes you want to create, to express your personality and style without fear of standing out.
LACOSTE L!VE combines modernity and authenticity. It opens up new ways of dressing and appeals to creative minds. It was only natural that LACOSTE L!VE should have a fragrance with the same creative and unique character. A new, original fragrance to see the world from a new perspective. New fragrance. A new perspective.
“This new LACOSTE L!VE fragrance opens a whole new chapter in the history of LACOSTE perfumes. Its design, its unique concept and its campaign imagined to live on all media target a more urban consumer in search of authenticity and creativity. This desire to create, to rethink fragrance is at the heart of the new LACOSTE L!VE: it has been nurtured by the close collaboration between the LACOSTE and P&G Prestige teams to design a bottle, a product and a global campaign that best expresses the innovative style of LACOSTE L!VE” explains Antoine Delgrange, Global Marketing Director at P&G Prestige.
The launch was accompanied by a photo competition in the streets of Paris, under the patronage of well-known artists such as So Me. A vernissage was held at the Maison Muller, an artistic venue in Paris.
THE PARFUM
Elevate your senses, open up to new perspectives, be inspired.
Every facet of LACOSTE L!VE style harmonizes in this unique cocktail: energy, creativity and a touch of freshness.
Expertly blended, they compose a dynamic fragrance together, but also express themselves individually in
a sensation of constant movement and multiple facets, as each note reveals itself.
The brightness and freshness of lime appear from the very first moments. This hint of citrus reflects the dynamic character
of LACOSTE L!VE and stands out as a surprising, energetic top note that awakens the senses.
Green leaves and aquatic notes make up the heart notes, highlighting the lime to bring
vitality and freshness. A fragrance that breathes life, spirit and creativity. It’s time to move, it’s time to create.
The base note is composed of the smoky warmth of guaiac wood, a hardwood native to South America, and
black licorice, bringing depth and elegance with a touch of originality. The essence of LACOSTE L!VE style, urban and
creative, elegant and offbeat, captured in a unique juice.
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