Splendens and Aygo LA SPLENDENS AND AYGO
Splendens, a special setting for creative expression, has teamed up with Toyota. The 2 partners showcased the latest model from the prestigious Japanese brand, the new Aygo.
The Müller street was taken over, revealing several models of the car.
Red, white, anything goes.
At number 6, the building was reinterpreted. From floor to floor, the allusions to the ‘new japan car’ were numerous. Various workshops were on offer, including ephemeral tatoos on the first floor, and a photo studio with the dazzling car recreated in acrylic in the background.
Further on, effects digital images projected onto the vehicle recreated the illusion of movement. On the top floor, a model circuit was set up to drive a miniature Aygo.
A fun, playful way to discover this new car with its sleek, urban look.
La Splendens, Creative Content Compagny
6, Rue Müller
75018 Paris
www.toyota.fr
Photo credits La splendens, Toyota, Sofia LAFAYE
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