At the cutting edge of trends in their chosen fields – surfers for Roxy, nailistas for ColorShow – the two brands have teamed up to offer them a Collection of coordinated clothes and nail polishes that will be all the rage on the beaches this summer.
Roxy is the first 100% women’s brand dedicated to board sports. A pioneer in the world of surfing and swimming, Roxy creates fashionable, up-to-the-minute products combined with know-how and innovative materials for natural beauty on the water and in the water! Gemey-Maybelline, world leader in make-up, is inspired by the “so trendy” spirit of New York! The brand deciphers the colors of the coming seasons and applies them to its nail polish bottles, enabling trendsetters to wear fashion right to the tips of their nails!
Roxy Pop Surf is a capsule collection designed to be combined and dissociated endlessly to create your own look, with the added touch of varnish!
Roxy Pop Surf draws its inspiration from the brand’s DNA and know-how, with its original prints: graphic, vivid stripes, tropical prints, palm trees in the wind, enhanced by neon hues. The Roxy Pop Surf Collection features daring bikinis, psychedelic swimsuits and feminine lycras, including leggings and quick-drying tank tops, so that every surfer can find and create her own style, whether on the beach or in the city.
The pop, flashy colors in the ColorShow Pop Surf Collection by Roxy & Gemey-Maybelline make every combination possible! Matching or offsetting clothes, French à couleurs, a color on every finger or simply plain, they express every woman’s personality!
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