CHABLIS WILLIAM FÈVRE
REVEAL YOUR HIPSTER SIDE!
Wine is on a roll, and we’re no longer throwing the bottle overboard!
Since April 15, the bottle of Chablis William Fèvre has been wearing a collector’s toilet, a non-conformist outfit to be undressed in the evening if you wish to admire all the bottle’s graphic creativity.
The Chablis Hipster Edition so Hype in name but also in haparra, entirely decorated with UV ink, knows how to appeal. Like the Hipster who, with his dandy look, his majestically shaggy beard, his assertive gait in shoes that have little to do with his upper body, turns out to be an epicurean in essence, so festive and offbeat, so trendy or hip, that we’re particularly fond of him!
A tad geeky, Chablis is no exception to the rules of the connected: QR code on the back, it entices and arouses the desire to discover a 360° animation (without alcohol).
The final touch – to satisfy the thirstiest of drinkers, for whom moderation is not their strong point, or at least not their interest – is a transparent gauge on the back of the bottle, which shows the wine’s level.
“Following the success of the “I Love Chablis” Limited Edition, William Fèvre continues to innovate. Trendy, offbeat graphic codes surf the Hipster wave. The packaging feigns connivance with the Hipster lifestyle of festive young urbanites whose pleasure rhymes with refinement, originality and freedom.
Revisiting the traditional glass of wine enjoyed at an after-work party with friends, pure and chiseled with notes of candied citrus and acacia, the fragrant, mineral Chablis offers a moment of astonishment.
Limited edition “Hispter Edition” Available from April 15 in lounge bars, wine shops, clubs and restaurants.
Alcohol abuse is dangerous for your health, consume in moderation.
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