Pantone Colorwear has just unveiled its Spring/Summer 2014 clothing and swimwear collection in its very first European Pop Up Shop located in Le Marais, Paris.
The opening of this first Parisian store follows Pantone Colorwear’s entry into the Scoop NYC concept store during February 2014 fashion week. The design of the Parisian store was entrusted to Emile Humbert and offers a unique experience using the Pantone Universe application for color recognition. Pantone Colorwear was the first to announce the color of the year 2014, marking a new inspiration in the worlds of fashion and color.
“We’re delighted to be able to install Pantone Colorwear in Paris’ most creative district with our first pop-up shop,” explains Riccardo Giraudi, Pantone Colorwear brand developer. “Our collection allows customers to put color back at the center of their wardrobe through a range of high-end apparel.”
A direct reflection of modern design philosophy, Pantone Colorwear combines emotion and functionality to create a sense of confident style, combined with unspoilt comfort. Capturing the essence of a men’s wardrobe: t-shirts, tank tops, pants, shorts, sweaters – the collection presents a sophisticated mix of elegant, contemporary basics. The colorful Spring/Summer 2014 collection also includes polo shirts, hoodies, jackets, cardigans and accessories, as well as swimwear. Swimwear is a key element of Pantone Colorwear’s offering, which comes in a wide range of models and colors.
Pantone Colorwear opened its first store in Saint-Tropez in 2012. The decision to open this first European Pop-Up Shop in Paris is a logical extension of the brand’s development and customer experience in its home market.
The Parisian Pop Up Shop is located in the Marais district at 51 rue du Temple and will be open for the next
4 months until the end of July 2014.
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