Azzaro is an iconic brand that has instilled a sensual temperament into its DNA.
“It’s important to seduce. For me, perfume is an indispensable weapon of seduction, and I couldn’t do without it…” Loris Azzaro
Azzaro Pour Homme, has established itself as a must-have fragrance, embodying masculine seduction year after year.
This racy fragrance, with its fresh, powerful trail, blends natural sensuality and instinctive elegance. Its emblematic “woody aromatic fern” signature offers men a timelessly charismatic seduction.
Now a classic in men’s fragrances, it is one of the best-selling men’s fragrances in Europe and Latin America, and the market leader in Brazil.
Mainly embodied, since its launch, by “men who love women who love men”, the image of Azzaro Pour Homme today unveils its new face with a new icon: Ian Somerhalder, who becomes the Azzaro Pour Homme man.
“I love the idea that Azzaro Pour Homme fragrance has literally gone around the world seducing women.” Ian Somerhalder
Natural elegance, charismatic beauty, devastating charm and bewitching eyes, Ian Somerhalder fits naturally into the DNA of Azzaro Pour Homme.
Azzaro fragrances have chosen the American actor and producer to embody, from March 2014, the new face of the legendary perfume. His seductive instincts have already struck a chord with millions of fans around the world, and are nurtured by his starring role in “The Vampire Diaries”, the internationally acclaimed TV series. Ian Somerhalder takes on the role of a handsome “vampire-man” who finds fulfillment through his thirst for seduction.
“The role of a fragrance is fundamental for me. When I smell a woman’s perfume, it triggers a whole range of emotions in me, a particular energy.” “In my opinion, when a man perfumes himself, he knows instinctively that this gesture is above all intended for other people. The intention to seduce is always there.” Ian Somerhalder
For Loris Azzaro, “To create a fragrance is to create an atmosphere, to begin a sentence that everyone will pursue in their own way”. The Azzaro Pour Homme saga continues, and today opens a decisive chapter in its history.
For the first time, the Azzaro Pour Homme communication is available in film form. The film was shot in a sumptuous Italian villa on the shores of Lake Como, staging a story of “modern seduction” between a man and a woman: that of the Azzaro couple.
The duo fascinate with their sense of glamour, their playful and seductive instincts, and the intensity of their gaze… a certain amorous tension opens a new chapter in the saga of Azzaro Pour Homme.
Ian Somerhalder’s unsettling gaze embodies the new Azzaro Pour Homme man with spontaneity and clarity. With charismatic good looks, virile elegance and just the right amount of self-confidence, he personifies the modern seducer, with ease and naturalness.
To embody the Azzaro woman at his side: Brazilian model Ana Beatriz Barros enters the scene, dazzling and sensual in her Azzaro dress. Charming, troubled, she blazes with grace and delicacy. A film that draws us into a game where seduction and desire intertwine.
Here are some exclusive behind-the-scenes images from the shoot.
“The idea for the script seduced me from the very first reading. The plot develops spectacularly and unexpectedly, with an irresistible sense of humor. It’s sexy and passionate, very cinematic. Ian has a presence and a phlegm that takes this film to another level. He’s truly a unique actor.”
“How can I define my style? With one word: epic!” Jonas Akerlund
The spot is by Jonas Akerlund.
“They’re a magnetic couple. A handsome, virile man, seductive, strong and protective; she’s a mischievous, elegant and splendid woman. Each bringing boldness, sensuality to nurture and celebrate love, the couple.” “A photo is successful for me when it touches me and projects me into another reality. It must tell or illustrate a unique story, one that literature, painting or music cannot convey. This story, in which we believe, has a singular relationship with reality and questions our own. David Bellemère
The Azzaro Pour Homme bottle is now refillable and has a new look.
Firmly anchored in its time, the Azzaro Pour Homme bottle is now refillable and in line with the values of the Clarins group.
Harmony, precision and elegant sobriety… More attractive, the pure glass bottle with its masculine, contemporary and timeless lines becomes octagonal: by adding an extra side facet and a new slender line, it is more identifiable, while remaining perfectly recognizable at first glance.
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