After Kate Moss and Coco Rocha, it’s the turn of it-girl Alexia Chung to embody the new face of French fashion house Longchamp.
For the new Escales collection, which is cheerful, colorful and full of energy, Longchamp needed a woman who was both chic and modern. Alexa Chung was an obvious choice. With her presence, her look, her style and her energy, she perfectly embodies the Longchamp woman.
The shoot took place in the streets of Saint-Tropez, where Alexa presented the new Pliage leather bag, available in four colors: lemon yellow, orange, vermilion and platinum. This is not the first time Alexa has worked with Longchamp, as she has already played DJ for the opening night of the Longchamp boutique in London.
Cette publication est également disponible en :
