Denim & Supply Ralph Lauren launches “Art Wall” project

In collaboration with the Ralph Lauren brand, emerging artists transform the façade of the Denim & Supply Ralph Lauren store in New York.

Thanks to this project, the store facade has been transformed into a celebrated work of art, reflecting the spirit of the brand. Unveiled yesterday, this very special installation features a convincing design by graffiti and street artists. The façade will be updated with new illustrations over the coming months. For the occasion, Denim & Supply Ralph Lauren will create a limited edition line inspired by The Wall Art. Profits from these sales will be entirely donated to students from the School of Visual Arts, the renowned art and design college where artists such as Keith Haring, Kenny Scharf and KAWS got their start. A digital show can also be discovered in the windows, offering an interactive experience, with a 4D light show transforming the store into a veritable social media event. A project that fuses art, fashion and technology for a unique experience. Customers will be able to interact with the artwork via a mobile application, enabling them to find out more about the artists, share content and access the benefits offered by Denim & Supply Ralph Lauren.

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